When it comes to building and delivering a memorable brand experience, signage is arguably one of the most powerful tools a business has. From promoting product features and benefits, to providing helpful information for shoppers, signage is an opportunity for businesses to set themselves apart from the competition and establish a connection with customers that lasts long after they leave their store or restaurant.
Oftentimes, the most effective signage is the simplest, with clear messages and well-placed graphics that make it easy for customers to find the information they need. However, even the simplest signage can have an impact on customer behavior, particularly if businesses pay close attention to the design and typography of their signs.
In a survey commissioned by FedEx Office, small business owners were asked to rate the effectiveness of their current signage and its influence on the actions of consumers. Results showed a direct correlation between high-quality signage and positive consumer action, including visitation, purchases, referrals and more. This evidence supports the role of signage as a valuable marketing tool for small businesses, which can be easily and affordably incorporated into business marketing strategies through digital and print signs.
Color is an essential aspect of sign design that can have a dramatic effect on how consumers perceive your brand and interact with it. By understanding how different colors elicit specific emotions and responses, you can create eye-catching signage that aligns with your brand identity, attracts customers, and entices them to take the desired action.
Retail signs can encourage impulse purchases by highlighting deals or offering discounts. They can also help shoppers navigate the store with visual maps or directions that lead them to what they’re looking for.
When a shopper enters your business, signage is one of the first things they notice. This makes it important for your signage to reflect your brand identity and reinforce the values that make you unique.
Signage is a key component of the buyer’s journey, ushering potential buyers through each stage until they become loyal customers. Digital signage can inform and educate prospective buyers about your products, services, or company in a way that is more impactful than traditional printed materials.
The last step in the buyer’s journey is when the buyer decides to buy. This can be influenced by many factors, including how easy it is to buy from your business and how well your product or service meets their needs. During this final stage, it’s important for your signage to provide an easy and seamless buying process that is consistent with your brand messaging. To learn more about signs and graphics, contact a local sign shop in Madison today. The sky’s the limit when it comes to boosting your business visibility with creative, high-impact signage.